Full microsite copy for a cutting edge youth project in Chicago

Grove 3547 is a social lab convened around the challenge of creating more resilient livelihoods for young people in underserved areas of Chicago. The team at Roller Strategies approached me to create a full set of copy for a four page microsite, designed to invite and encourage participants to sign up and get involved in making change in their community.

The deadline for this project was tight with a two day turn around from start to finish, but the client was very happy with the end result and the programme is now launched with a full contingent of participants and looks to be off to a flying start! I loved the challenge of researching and getting into the headspace of the community and understanding the context and audience I was writing for.

Check out the project and finished microsite here.

“Lucy writes copy fast, effectively and with verve. If that’s what you need, work with her.” – Zaid Hassan, CEO & Co-Founder, Roller Strategies






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